Bank of Saint Lucia has officially launched its new Value Card Campaign titled “Spend Life Living,” reinforcing the Bank’s commitment to supporting customers in every aspect of their daily lives.
The campaign positions Bank of Saint Lucia Visa Credit Cards as essential lifestyle tools, offering flexibility, convenience, and rewards that empower customers to focus on living life to the fullest; whether for groceries, fuel, travel, online shopping, entertainment, or emergencies.
Tarbula Aimable Amédée, Senior Manager – Card Services, emphasized the promotion’s relevance to customers today; saying that “Our Visa credit cards are more than just a means of payment. They are everyday tools that give customers the freedom to manage their lives with confidence and convenience. Spend Life Living captures exactly what we want our customers to feel - secure, empowered, and supported by their Bank.”
The campaign also features new visuals of the Bank’s Credit Card offerings, highlighting the different ways BOSL Visa credit cards integrate seamlessly into everyday life.
Genevieve Downes, Senior Manager – Marketing & Corporate Communications, spoke to the campaign’s creative direction and customer focused approach. “Spend Life Living is about reminding customers that their Bank is here to make life easier, more enjoyable, and more rewarding. We want Bank of Saint Lucia to be top of mind whenever our customers think of making life happen, no matter how big or small the moment is.”
Launching today, the campaign will run across television, radio, print, digital, and in-branch channels. Customers can look out for new promotions and incentives on Bank of Saint Lucia’s Visa Credit Cards throughout the rest of the year.